On August 17 (Thursday), 2023, an HUFS student team clinched the top prize at the 2nd Asan Entrepreneurship Review (AER) University Student Case Analysis Competition, hosted by the Asan Sharing Foundation (Chairperson Jang Seok-Hwan), marking HUFS’s second consecutive win.
Out of 100 competing teams, six finalists were selected after the initial round of judging. The finalists presented their own analyses of corporate cases published by AER using their fresh perspectives as undergraduate students. Two of the finalist teams were from HUFS, with one (My Super Trip Team) earning the Excellence Award and the other (Green Hair NThing Team) securing the Participation Award.
Under the guidance of Professor Jeon Jong-Geun, My Super Trip Team earned the Excellence Award for its insightful analysis of how My Real Trip, a travel startup, successfully weathered the challenges posed by COVID-19 and evolved into a super app poised for sustainable growth.
Green Hair NThing Team, under the guidance of Professor Oh Joon-Ho, garnered the Participation Award for its thorough analysis of the existing challenges faced by NThing, a startup focused on agri-food technology, as well as their proposal of an economically viable solution to ensure the company’s long-term sustainability.